#julianred manifest #heartfelt We want our clothes to be like a good song. A song that you return to again and again. Finding confidence, happiness, encouragement or pure love. Surfaces are hard. #sustain When we think of the word sustain it fills the room. Vibrations fills your stomach and wonders. We want to sustain. We will continue to make good fashion in a more sustainable way. We will always try to do our best when choosing our materials and keep an eye on the production. No sweatshops. #dissent We will continue to dissent. Encourage that small error that touches you. Good or bad, they are both of importance. #about Founded in 2003. Sweden's most secret designduo Julian Red dress their supporters in uncompromising fashion straight from the heart. The brand's skewed elegance, combined with exclusive materials, has been described as "clothes for punks with deep pockets". With a persistent pursuit of sustainability Julian Red creates garments to wear with love. Forever and a day.
#LETTER FROM US TO U, May 6, 2014 Hi, After a gap, a hiatus from the creative process we are very happy to be here again. It's been too long. We have been missing this, 4real. But we had to find our way back. We had to rethink what we love about fashion and we had to put it in perspective of where the world is heading. Fashion is as fascinating and powerful as ever, but it can no longer ignore mother earth and maintain underpaid labour. We need to put a little more of our hearts into what we do. What is essential? Maybe the stuff you can't see.
Okay, well, maybe we romanticize but... We are heartfelt. We want to sustain. We want to dissent. We want to create the finest apparel in the most exciting forms, always in innovating fabrics. Always in a style of our own.